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Communicating a brand identity means to communicate the intangible, to personify, to individualize and to stand out, matching reality with the perception of the company on the part of the operators, the market and other businesses. Erresei identity is based on unique distinctive characters which are woven together to give life, each time, to exclusive products and solutions. Listening to the requests of the market is the essential prerequisite to provide high quality products, designed on customer needs, while consciously developing with the customer effective and unique solutions.